Professors – Ways to Be Wise When Traveling (Before and During)

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Technical Writing – How to Write Project Justification Documents

As part of building the overall project scope a technical author will first need to lay out the justification documentation. This document which can also be considered a “business case” lays out the fundamental reasons for implementing the project. Here’s a simple guide on creating a project justification.

State the Problem

Businesses don’t carry out projects for fun; they perform them in order to solve a specific issue or issues. You need to describe the problem clearly and accurately at the start of your document so that you can then present the solution to that problem.

For example if you intend to implement a new HRMS (Human Resource Management System) your problem may be; “The HR team currently spends nearly 80% of its time on non-productive administrative tasks, reducing the effectiveness of the function dramatically.”

State the Solution

This should be a simple statement to define your project. This enables your reader to understand what it is you’re proposing.

“We intend to implement an automated HRMS system to reduce manual administration by half.”

Supply Supporting Information

The problem and solution aren’t going to justify your project to the stakeholders and decision makers, so you need to provide the right level of information to enable them to support your recommendation.

Examples of the kind of information you should use:

  • Market Demand – Not always the strongest argument, but if you can show that all your competitors are implementing similar systems, it certainly suggests that it may be worth considering in your organisation.
  • Business Need – In this example the business need is clear, the HR team are spending the majority of their work time on non-specialist tasks and that costs money.
  • Customer Demands - what is it that your customers are screaming out for? Don’t forget to include internal customers as well as external ones.
  • Technological Progression – what’s going on in the world around you, is there are compelling case to be told in terms of the way IT and systems are developing?
  • Legal – Don’t forget the all important obligation to the law, if you can show that your project brings compliance or makes it easier to comply with those requirements you have a stronger case.

Writing a business case or project justification is an essential part of the larger project scoping process. Ideally you should write this early in the lifecycle of your project to help you obtain funding and support. You will also then be able to clearly identify the objectives of your task so that team members have a clear message to take away.

Internet Marketing – The Basic Step of SEO in “Off Page Optimization”

SEO or Search Engine Optimization it the most important thing in Internet Marketing. It is the way of website optimization, sometimes how to be search engine friendly, so our site can appear on the first page of search results on the search engines, and so we can get free traffic from search engines.

SEO has 2 important phases:

  1. Optimization on the site itself (On-page Optimization)
  2. Optimization beyond the site (Off-page Optimization)

This time I will describe what is "off-page optimization".

What is Off-Page Optimization?

In a simple word Off-Page Optimization is the activities we do on our site with the goal of creating robots that search engines rate sites our site is famous among other sites. This is also known as "Link Popularity"

How famous our site among the other sites (with a particular target keyword) will be a consideration in determining search engine positioning of our site in search engine result.

Based on the experience of internet marketers who have been successful, Off-Page Optimization is very important now, even that says Off-Page Optimization is much more important than the On-Page Optimization. But I think both of them are important to get a high ranking on search engines.

The main components of the Of-Page Optimization, or to determine how famous our site is through the quality back links. So if you want the robot is considered as a famous site we need to have a lot of quality back links.

Back Link have 2 types:

1. One direction or One Way Back Link, where other site link to our site, but our site does not link back to the site. This is usually our sites have information that is considered interesting and he recommended to the visitor of their site.

2. Two-way (mutual link). Also known as "Link Exchange" or exchange links. Note that One Way Back Link has a wine better on search engine than two-way link.

Which link back is good for the Off-Page Optimization?

Many webmasters make the mistake and has wrong mind with Back Link. They tried to find link partners as much as possible without examining the positions, topic and status of the site which will be invited to become their Link-Partner.

To avoid this the following steps are necessary to find a quality Back Link:

1. When searching for potential link partners, select the same site, or at least close to the topic or topics related to our site.

2. Search site potential link partners with high-rank page.

3. When we do Link Exchange see where they will put the link. Usually they have a special page for Link Partner, see the page rank of the special page, either they have a high page rank or not. This is very important.

Note: Page Rank of each page of your site in one domain can be different. Although the main page has a high Page Rank, the other Page Rank can be lower or even zero. Or the Page Rank of the main page is lower but the other pages inside is higher. This can be caused by the On-Page Optimization and Link Back obtained by the page.

Conclusion:

– Do not exchange links with the other sites with different theme. – Do not link sites that has Page Rank 0 – When you want to Link Exchange, do not accept the link of our site is putting in the page with Page-Rank 0

4. Calculate how many link partners were there! Do not try to link the sites that have links Partner or save more than 50 links on one page!

Note: Value of Page Rank will be divided evenly with all of the existing link partners. More number of link partners that are stored in one page, the smaller Rank value will receive by each link partner.

5. Look at Anchor Text used for our site at the site of link partners, is already in line with our target keyword? Anchor Text must be the keyword of our target.

Many Webmasters are looking for Link Partner as much as possible without considering the above. Actually we do not need to find thousands of links to sites we create are considered by a robot, just looking for 30-60 quality links that are eligible that have been described above.

The Main points of the Off-Page Optimization:

1. Try the link + description of our website are there in the other sites, this is called the Back Links.

2. There are two kinds of Back Links: One Way Back Links (one-way link) and Link Exchange (exchange link).

3. For Link Exchange, search for related theme site.

4. Search potential site link partners that has high Page-Rank. Download Google toolbar http://toolbar.google.com to know the Page Rank of a site. When is found contact them to exchange links.

5. If they agree, check where the link is placed, see the Page Rank page, do not accept a link placed on the page Rank 0.

6. Calculate how many links that are posted on there, do not link to a site that has a link partner of more than 50 links in one page.

7. Always use the Anchor Text, the site's main keywords should be used the description of the link on the site of link partner.

Note: Although we have done all the above correctly, free traffic from search engines will not come immediately, but takes time. Give time 5 months to 1 year to see the results. While waiting for the results we can make another site. Remember, SEO is the most important thing in Internet Marketing .